“Sensory Deprivation” is an innocent enough term—save the heavy burden that the term “deprivation” carries in our culture. Many float centers have embraced a “rebranding” of this powerful therapy since it began regaining popularity— to better describe and convey the healing potential it offers.
Hearing the word “deprive”, what may come to mind for most is something being actively wanted—needed even, and yet denied. In this extreme understanding of the word, it would seem to describe a cruel, unpleasant experience. The term carries with it ideas of some sort of starvation.
With the cultural connotations we associate with “deprivation”, it might be a fitting to say that understanding float therapy through the deprivation lens is like calling sleep “sun deprivation”.
The term in and of itself is not inherently so—it, to use a synonym, simply means to be “relieved” of something. Depending on how we understand, the word can take on feelings of relief, or of forced denial.
When a term or concept takes on such a prolific cultural definition, it can carry with it a power that feels unpleasant and that is apt to keep potential guests hesitant and away—simply because of the ingrained ideas it brings to mind.
Why not then, choose a new term? Starting fresh, shaking the subconscious weight that may be on client’s minds. As an industry, everyone wins as more and more people discover the benefits of this powerful therapy.
Isn’t this a common goal among us—for more people to experience the healing potential of floating? We’re off to an amazing start, but to bring floating to the world as a whole will require that every person feel comfortable embarking on their float journey.
While we’re making clients more comfortable, why not offer them lights at their control? Or the ability to play music to help them initially relax? Again, everyone wins when clients can be more comfortable.
Float therapy is an opportunity to soften and let go of the bombardment that our overworked senses and nervous system are constantly under. Some might call it sensory deprivation—but I prefer the term “sensory relief”.
Consider the terms you use to convey this healing therapy to your potential clients, many of whom are nervous and hesitant (no thanks to movies such as Altered States!)
Float Pod® is proud to spread this therapy through creating the technology of feeling great—what a relief.